What is your return policy?

We use a return period of 30 days during which the customer may return his or her package without giving any reason. These 30 days start when the package is received. Please note that the return shipment must be sent back to us within these 30 days.

How do I track my orders?

We’re committed to processing and shipping your orders quickly within 24 to 48 hours of placing them. Once your order is on its way, you’ll receive a friendly email notification with tracking details. This will allow you to easily follow the journey of your package as it makes its way to you. You can click here to track your order when you have received the order details

What payment methods can I use?

We offer a range of secure and convenient payment methods to make your shopping experience seamless. Here’s what we currently accept: Credit or Debit Cards: We welcome all major credit and debit cards, including Visa, Mastercard, and American Express. Mobile Payment Services: You can also use Apple Pay, Shop Pay, or Google Pay for a quick and easy checkout. Gift Cards or Store Credit: Have a gift card or store credit from us? You can use it towards your purchase.

What are the shipping costs?

At Ellis London , customer satisfaction comes first. That's why we keep you constantly updated on your order and always offer free shipping . We use the reliable delivery services of Royal Mail .

How do I contact you for press enquiries?

For any press enquiries, please contact us at support@ellislondon.co.uk

4.8/5 | 2500+ reviews

Florence | Romantic Ruffle Dress

Free Shipping with Royal Mail

Secure payment with PayPal & Credit Card

30 Day Money-Back guarantee

Low Stock - Few pieces left

Colour

Yellow

Lilac

Burgundy

Black

[{"id":52622790197581,"title":"Yellow \/ 4 - 6 (XS)","option1":"Yellow","option2":"4 - 6 (XS)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662901581,"product_id":10326855024973,"position":1,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":1080,"height":1350,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726","variant_ids":[52622790197581,52622790230349,52622790263117,52622790295885,52622790328653]},"available":true,"name":"Florence | Romantic Ruffle Dress - Yellow \/ 4 - 6 (XS)","public_title":"Yellow \/ 4 - 6 (XS)","options":["Yellow","4 - 6 (XS)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206619981,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790230349,"title":"Yellow \/ 8 - 10 (S)","option1":"Yellow","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662901581,"product_id":10326855024973,"position":1,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":1080,"height":1350,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726","variant_ids":[52622790197581,52622790230349,52622790263117,52622790295885,52622790328653]},"available":true,"name":"Florence | Romantic Ruffle Dress - Yellow \/ 8 - 10 (S)","public_title":"Yellow \/ 8 - 10 (S)","options":["Yellow","8 - 10 (S)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206619981,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790263117,"title":"Yellow \/ 12 - 14 (M)","option1":"Yellow","option2":"12 - 14 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662901581,"product_id":10326855024973,"position":1,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":1080,"height":1350,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726","variant_ids":[52622790197581,52622790230349,52622790263117,52622790295885,52622790328653]},"available":true,"name":"Florence | Romantic Ruffle Dress - Yellow \/ 12 - 14 (M)","public_title":"Yellow \/ 12 - 14 (M)","options":["Yellow","12 - 14 (M)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206619981,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790295885,"title":"Yellow \/ 16 - 18 (L)","option1":"Yellow","option2":"16 - 18 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662901581,"product_id":10326855024973,"position":1,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":1080,"height":1350,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726","variant_ids":[52622790197581,52622790230349,52622790263117,52622790295885,52622790328653]},"available":true,"name":"Florence | Romantic Ruffle Dress - Yellow \/ 16 - 18 (L)","public_title":"Yellow \/ 16 - 18 (L)","options":["Yellow","16 - 18 (L)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206619981,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790328653,"title":"Yellow \/ 20 - 22 (XL)","option1":"Yellow","option2":"20 - 22 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662901581,"product_id":10326855024973,"position":1,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":1080,"height":1350,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726","variant_ids":[52622790197581,52622790230349,52622790263117,52622790295885,52622790328653]},"available":true,"name":"Florence | Romantic Ruffle Dress - Yellow \/ 20 - 22 (XL)","public_title":"Yellow \/ 20 - 22 (XL)","options":["Yellow","20 - 22 (XL)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206619981,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790361421,"title":"Lilac \/ 4 - 6 (XS)","option1":"Lilac","option2":"4 - 6 (XS)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662967117,"product_id":10326855024973,"position":3,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":884,"height":1320,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726","variant_ids":[52622790361421,52622790394189,52622790426957,52622790459725,52622790492493]},"available":true,"name":"Florence | Romantic Ruffle Dress - Lilac \/ 4 - 6 (XS)","public_title":"Lilac \/ 4 - 6 (XS)","options":["Lilac","4 - 6 (XS)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206685517,"position":3,"preview_image":{"aspect_ratio":0.67,"height":1320,"width":884,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790394189,"title":"Lilac \/ 8 - 10 (S)","option1":"Lilac","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662967117,"product_id":10326855024973,"position":3,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":884,"height":1320,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726","variant_ids":[52622790361421,52622790394189,52622790426957,52622790459725,52622790492493]},"available":true,"name":"Florence | Romantic Ruffle Dress - Lilac \/ 8 - 10 (S)","public_title":"Lilac \/ 8 - 10 (S)","options":["Lilac","8 - 10 (S)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206685517,"position":3,"preview_image":{"aspect_ratio":0.67,"height":1320,"width":884,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790426957,"title":"Lilac \/ 12 - 14 (M)","option1":"Lilac","option2":"12 - 14 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662967117,"product_id":10326855024973,"position":3,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":884,"height":1320,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726","variant_ids":[52622790361421,52622790394189,52622790426957,52622790459725,52622790492493]},"available":true,"name":"Florence | Romantic Ruffle Dress - Lilac \/ 12 - 14 (M)","public_title":"Lilac \/ 12 - 14 (M)","options":["Lilac","12 - 14 (M)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206685517,"position":3,"preview_image":{"aspect_ratio":0.67,"height":1320,"width":884,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790459725,"title":"Lilac \/ 16 - 18 (L)","option1":"Lilac","option2":"16 - 18 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662967117,"product_id":10326855024973,"position":3,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":884,"height":1320,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726","variant_ids":[52622790361421,52622790394189,52622790426957,52622790459725,52622790492493]},"available":true,"name":"Florence | Romantic Ruffle Dress - Lilac \/ 16 - 18 (L)","public_title":"Lilac \/ 16 - 18 (L)","options":["Lilac","16 - 18 (L)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206685517,"position":3,"preview_image":{"aspect_ratio":0.67,"height":1320,"width":884,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790492493,"title":"Lilac \/ 20 - 22 (XL)","option1":"Lilac","option2":"20 - 22 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662967117,"product_id":10326855024973,"position":3,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":884,"height":1320,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726","variant_ids":[52622790361421,52622790394189,52622790426957,52622790459725,52622790492493]},"available":true,"name":"Florence | Romantic Ruffle Dress - Lilac \/ 20 - 22 (XL)","public_title":"Lilac \/ 20 - 22 (XL)","options":["Lilac","20 - 22 (XL)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206685517,"position":3,"preview_image":{"aspect_ratio":0.67,"height":1320,"width":884,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-17_om_16.01.38.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790525261,"title":"Burgundy \/ 4 - 6 (XS)","option1":"Burgundy","option2":"4 - 6 (XS)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663032653,"product_id":10326855024973,"position":5,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:25+02:00","alt":null,"width":706,"height":1060,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725","variant_ids":[52622790525261,52622790558029,52622790590797,52622790623565,52622790656333]},"available":true,"name":"Florence | Romantic Ruffle Dress - Burgundy \/ 4 - 6 (XS)","public_title":"Burgundy \/ 4 - 6 (XS)","options":["Burgundy","4 - 6 (XS)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206751053,"position":5,"preview_image":{"aspect_ratio":0.666,"height":1060,"width":706,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790558029,"title":"Burgundy \/ 8 - 10 (S)","option1":"Burgundy","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663032653,"product_id":10326855024973,"position":5,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:25+02:00","alt":null,"width":706,"height":1060,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725","variant_ids":[52622790525261,52622790558029,52622790590797,52622790623565,52622790656333]},"available":true,"name":"Florence | Romantic Ruffle Dress - Burgundy \/ 8 - 10 (S)","public_title":"Burgundy \/ 8 - 10 (S)","options":["Burgundy","8 - 10 (S)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206751053,"position":5,"preview_image":{"aspect_ratio":0.666,"height":1060,"width":706,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790590797,"title":"Burgundy \/ 12 - 14 (M)","option1":"Burgundy","option2":"12 - 14 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663032653,"product_id":10326855024973,"position":5,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:25+02:00","alt":null,"width":706,"height":1060,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725","variant_ids":[52622790525261,52622790558029,52622790590797,52622790623565,52622790656333]},"available":true,"name":"Florence | Romantic Ruffle Dress - Burgundy \/ 12 - 14 (M)","public_title":"Burgundy \/ 12 - 14 (M)","options":["Burgundy","12 - 14 (M)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206751053,"position":5,"preview_image":{"aspect_ratio":0.666,"height":1060,"width":706,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790623565,"title":"Burgundy \/ 16 - 18 (L)","option1":"Burgundy","option2":"16 - 18 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663032653,"product_id":10326855024973,"position":5,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:25+02:00","alt":null,"width":706,"height":1060,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725","variant_ids":[52622790525261,52622790558029,52622790590797,52622790623565,52622790656333]},"available":true,"name":"Florence | Romantic Ruffle Dress - Burgundy \/ 16 - 18 (L)","public_title":"Burgundy \/ 16 - 18 (L)","options":["Burgundy","16 - 18 (L)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206751053,"position":5,"preview_image":{"aspect_ratio":0.666,"height":1060,"width":706,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790656333,"title":"Burgundy \/ 20 - 22 (XL)","option1":"Burgundy","option2":"20 - 22 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663032653,"product_id":10326855024973,"position":5,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:25+02:00","alt":null,"width":706,"height":1060,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725","variant_ids":[52622790525261,52622790558029,52622790590797,52622790623565,52622790656333]},"available":true,"name":"Florence | Romantic Ruffle Dress - Burgundy \/ 20 - 22 (XL)","public_title":"Burgundy \/ 20 - 22 (XL)","options":["Burgundy","20 - 22 (XL)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206751053,"position":5,"preview_image":{"aspect_ratio":0.666,"height":1060,"width":706,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.51.18.png?v=1760972725"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790689101,"title":"Black \/ 4 - 6 (XS)","option1":"Black","option2":"4 - 6 (XS)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663163725,"product_id":10326855024973,"position":9,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":882,"height":1334,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726","variant_ids":[52622790689101,52622790721869,52622790754637,52622790787405,52622790820173]},"available":true,"name":"Florence | Romantic Ruffle Dress - Black \/ 4 - 6 (XS)","public_title":"Black \/ 4 - 6 (XS)","options":["Black","4 - 6 (XS)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206882125,"position":9,"preview_image":{"aspect_ratio":0.661,"height":1334,"width":882,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790721869,"title":"Black \/ 8 - 10 (S)","option1":"Black","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663163725,"product_id":10326855024973,"position":9,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":882,"height":1334,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726","variant_ids":[52622790689101,52622790721869,52622790754637,52622790787405,52622790820173]},"available":true,"name":"Florence | Romantic Ruffle Dress - Black \/ 8 - 10 (S)","public_title":"Black \/ 8 - 10 (S)","options":["Black","8 - 10 (S)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206882125,"position":9,"preview_image":{"aspect_ratio":0.661,"height":1334,"width":882,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790754637,"title":"Black \/ 12 - 14 (M)","option1":"Black","option2":"12 - 14 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663163725,"product_id":10326855024973,"position":9,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":882,"height":1334,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726","variant_ids":[52622790689101,52622790721869,52622790754637,52622790787405,52622790820173]},"available":true,"name":"Florence | Romantic Ruffle Dress - Black \/ 12 - 14 (M)","public_title":"Black \/ 12 - 14 (M)","options":["Black","12 - 14 (M)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206882125,"position":9,"preview_image":{"aspect_ratio":0.661,"height":1334,"width":882,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790787405,"title":"Black \/ 16 - 18 (L)","option1":"Black","option2":"16 - 18 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663163725,"product_id":10326855024973,"position":9,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":882,"height":1334,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726","variant_ids":[52622790689101,52622790721869,52622790754637,52622790787405,52622790820173]},"available":true,"name":"Florence | Romantic Ruffle Dress - Black \/ 16 - 18 (L)","public_title":"Black \/ 16 - 18 (L)","options":["Black","16 - 18 (L)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206882125,"position":9,"preview_image":{"aspect_ratio":0.661,"height":1334,"width":882,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":52622790820173,"title":"Black \/ 20 - 22 (XL)","option1":"Black","option2":"20 - 22 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027663163725,"product_id":10326855024973,"position":9,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":882,"height":1334,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726","variant_ids":[52622790689101,52622790721869,52622790754637,52622790787405,52622790820173]},"available":true,"name":"Florence | Romantic Ruffle Dress - Black \/ 20 - 22 (XL)","public_title":"Black \/ 20 - 22 (XL)","options":["Black","20 - 22 (XL)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206882125,"position":9,"preview_image":{"aspect_ratio":0.661,"height":1334,"width":882,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Scherm_afbeelding_2025-02-10_om_17.55.33.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]}]

{"id":52622790197581,"title":"Yellow \/ 4 - 6 (XS)","option1":"Yellow","option2":"4 - 6 (XS)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":74027662901581,"product_id":10326855024973,"position":1,"created_at":"2025-10-20T17:05:21+02:00","updated_at":"2025-10-20T17:05:26+02:00","alt":null,"width":1080,"height":1350,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726","variant_ids":[52622790197581,52622790230349,52622790263117,52622790295885,52622790328653]},"available":true,"name":"Florence | Romantic Ruffle Dress - Yellow \/ 4 - 6 (XS)","public_title":"Yellow \/ 4 - 6 (XS)","options":["Yellow","4 - 6 (XS)"],"price":4700,"weight":0,"compare_at_price":9600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57926206619981,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1350,"width":1080,"src":"\/\/ellislondon.co.uk\/cdn\/shop\/files\/Ontwerp_zonder_titel_-_2025-05-26T150555.859.png?v=1760972726"}},"requires_selling_plan":false,"selling_plan_allocations":[]}

Shipped on —

Free Shipping

CLEARANCE SALE ENDS TODAY

UP TO 80% OFF

Almost sold out – the more you buy, the more you save. Offer valid today only!

FLOAT INTO THE SPOTLIGHT IN THE FLORENCE ROMANTIC RUFFLE DRESS!

The Florence Romantic Ruffle Dress brings drama and softness together in a silhouette that moves with grace and impact. Designed to flatter, this gown contours the body while delicate ruffle accents cascade effortlessly with each step. Crafted from lightweight, breathable fabric, it’s made for evenings when you want to feel powerful, feminine, and unforgettable—all at once.

Why you'll love it:

Figure-contouring cut: shapes and defines the body without restricting movement.

Flowing ruffle details: add dimension and fluidity from every angle.

Soft, breathable fabric: keeps you feeling fresh through hours of wear.

Full-length silhouette: creates an elongated, sweeping look.

Ideal for formal settings: perfect for galas, cocktail events, and after-dark occasions.

Florence | Romantic Ruffle Dress

CLEARANCE SALE ENDS TODAY

UP TO 80% OFF

FLOAT INTO THE SPOTLIGHT IN THE FLORENCE ROMANTIC RUFFLE DRESS!

COMBINE AND RECEIVE AN EXTRA 10% OFF

COMBINE AND RECEIVE AN EXTRA 10% OFF

What Our Customers Are Saying

FREE SHIPPING

AVAILABLE 24/7 FOR ALL YOUR QUESTIONS

30-DAY MONEY BACK GUARANTEE

FAQs