About Us
Our Story – A Passion for Timeless British Fashion
More than a decade ago, Ellis and Peter set out to create something meaningful — a brand that would bring elegance, comfort, and authenticity back to everyday women’s fashion.
After years of working in and around the fashion industry, they saw a gap between beautiful clothing and wearable style. That’s how Ellis London was born — with the simple mission of offering women across the UK timeless pieces that look refined yet feel effortless.
A Decade of Dedication
Over the past 20 years, Ellis and Peter have built Ellis London from a small local idea into a respected British fashion brand known for its quality, care, and personal touch.
What started as a small passion project has become a brand that represents trust, authenticity, and connection.
Every collection is designed with precision, using fabrics chosen not just for their look, but for their feel — because comfort and confidence should always go hand in hand.
Our Philosophy – Made with Heart
At Ellis London, fashion is personal.
Ellis and Peter believe that clothing should not only look good but tell a story — your story.
Their approach is simple: listen to what women want, design with intention, and deliver with care.
Each piece that leaves the store has been carefully checked, beautifully packaged, and sent with pride.
Their philosophy revolves around:
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Quality over quantity – timeless pieces that last beyond seasons.
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Personal service – every customer is valued, every detail matters.
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Authenticity – staying true to British craftsmanship and elegance.
Built on Experience and Love for People
Both Ellis and Peter bring over 20 years of combined experience in the fashion and retail industry.
Peter’s background in business and operations pairs perfectly with Ellises creative eye and understanding of modern women’s needs.
Together, they’ve created a brand that blends professional expertise with a warm, personal touch — something their loyal customers appreciate deeply.
A Personal Connection with Every Customer
What truly sets Ellis London apart is the relationship they’ve built with their customers.
Ellis and Peter personally review every collection and customer message to ensure every woman who shops with them feels seen, understood, and appreciated.
They are proud of the fact that customers often return — not just for the clothes, but for the experience.
“For us, it’s never been just about fashion,” says Ellis.
“It’s about helping women feel comfortable, elegant, and confident in who they are.”
Looking Ahead
After ten successful years, Ellis and Peter remain as passionate as ever.
Their goal is to continue growing Ellis London while maintaining the same level of trust, service, and craftsmanship that made the brand special from day one.
They are constantly exploring new fabrics, sustainable methods, and creative ways to make women feel amazing — because to them, style should always feel personal.
“We’re proud of how far we’ve come, but even more excited about where we’re going,” adds Peter.
“Our promise is to keep delivering clothing that feels genuine, refined, and truly British.”
A Note from Us
Thank you for being part of our journey. Whether it’s your first order or your tenth, your support means the world to us.
Every time you wear Ellis London, you’re wearing more than just fashion — you’re wearing our story, our values, and our passion.
With love,
Ellis & Peter
Founders of Ellis London